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Social media commerce can help capture customers and generate sales

Social media commerce is a booming industry. By using social networks companies are able to make their products more readily available and more convenient for customers. Social media is a public venue which allows people and potential customers to: Connect, browse, blog, search, chat, shop, download, and listen. With that in mind, more and more companies recognize the need to develop and expand their customer base to generate revenue through social media, and are thereby building upon their online web personae. Selling online has become a great addition to the traditional brick and mortar sales, and social media has become one of the major cores in today’s e-commerce. Through social sites such as Facebook, Google +, Pinterest, and Twitter, companies have the opportunity to gain a deeper connection with their customer.

According to research and author, Marsha Collier – a recognized authority on social media marketing – there are four e-commerce strategies that should not be forgotten:

  • Keep your website fresh – Create a web presence that reflects your business and your company culture -make it accessible and engaging.
  • Include instructional videos – Link to videos that pertain to your business from your website and add a YouTube app to post them on your Facebook business page.
  • Friend and tag other businesses on Facebook – Be social — and help spread the word — by including other businesses in your posts.
  • Make social media fun – Keep the social conversation going – The most desirable social media personas are those who interact regularly.

Additional key factors to keep in mind in order to be successful and generate revenue through social media, can be based around three principles: Describe the company, how people can benefit from it, and why they’re different.

There is a large customer base to be utilized, potential customers communicate with each other by way of social media; a company that makes their products and services available on social media sites provides the convenience that most customers value and at the same time, unlocks future sales opportunities – because when customers recommend products and services to others on their social networks they are in fact promoting that company.

Although Social media is not a business model, it can definitely help capture customers and generate revenue if a company clearly has something to offer.

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Basic Social Media Marketing

Simply put, Social Media Marketing (SMM) is a set of methods for gaining website traffic or attention through social media, online communities and community websites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Although Social Media Marketing is related to Search Engine Marketing (SEM), it differs in several ways. Primarily, SMM focus on driving traffic from sources other than search engines (Google, Bing, Yahoo, et cetera), though improved search ranking is also a benefit of successful SMM.

SMM is an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence or are looking to repair their online reputation.

Social Media Websites include platforms such as Twitter, Facebook, GooglePlus, YouTube, Pinterest and blogs allow individuals to interact with one another and build relationships – by retweeting or reposting comments made by the product being promoted. By repeating the message, all of the users’ connections are able to see the message, therefore reaching more people. When products or companies join those sites, people can interact with the product or company, allowing them a seemingly more personal interaction.


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Internet Marketing Solutions Without Overspending

 

The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.

Ensure that most of  your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.

At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.

Email marketing is a common Internet marketing Solution.  This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.

Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.

Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.

Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.

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