Tweet, update your Facebook status update, or write a blog post with the hashtag #beatcancer to be part of setting a new Guinness World Record
10.14.2010– Last year, a Guinness World Record was set by Everywhere, out of Atlanta, Georgia (raising more than $70,000) for the “Most Widespread Social Network Message” with #beatcancer. In 24 hours the one-word phrase #beatcancerset the record contributing to the 209,771 unique mentions on Twitter, Facebook and blog posts.
That’s not good enough.
This year, #beatcancer is back and supporters want to break their own record.
On October 15, 2010 at 9am PST the official #beatcancer race for a new record begins via the BlogWorld & New Media Expo.
To participate simply add the hashtag #beatcancer (all one word) to any tweet, Facebook status update or blog post. That’s it. Anyone who adds this phrase ensures that in addition to a world record, money will be donated to further the efforts of selected non-profit cancer organizations.
The hope is to spawn a worldwide online message and raise money to fight cancer.PayPal and SWAGG – a product from Firethorn, a wholly-owned subsidiary of Qualcomm – will donate ($0.05)* per mention of #beatcancer on Twitter, Facebook, or blog post during the 24 hour Guinness World Record attempt. All money will be donated to the designated cancer serving non-profits, LIVESTRONG Foundation,Bright Pink and Stand Up To Cancer.
The above post is a (partial) excerpt from Everywhere Social Media