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Social media commerce can help capture customers and generate sales

Social media commerce is a booming industry. By using social networks companies are able to make their products more readily available and more convenient for customers. Social media is a public venue which allows people and potential customers to: Connect, browse, blog, search, chat, shop, download, and listen. With that in mind, more and more companies recognize the need to develop and expand their customer base to generate revenue through social media, and are thereby building upon their online web personae. Selling online has become a great addition to the traditional brick and mortar sales, and social media has become one of the major cores in today’s e-commerce. Through social sites such as Facebook, Google +, Pinterest, and Twitter, companies have the opportunity to gain a deeper connection with their customer.

According to research and author, Marsha Collier – a recognized authority on social media marketing – there are four e-commerce strategies that should not be forgotten:

  • Keep your website fresh – Create a web presence that reflects your business and your company culture -make it accessible and engaging.
  • Include instructional videos – Link to videos that pertain to your business from your website and add a YouTube app to post them on your Facebook business page.
  • Friend and tag other businesses on Facebook – Be social — and help spread the word — by including other businesses in your posts.
  • Make social media fun – Keep the social conversation going – The most desirable social media personas are those who interact regularly.

Additional key factors to keep in mind in order to be successful and generate revenue through social media, can be based around three principles: Describe the company, how people can benefit from it, and why they’re different.

There is a large customer base to be utilized, potential customers communicate with each other by way of social media; a company that makes their products and services available on social media sites provides the convenience that most customers value and at the same time, unlocks future sales opportunities – because when customers recommend products and services to others on their social networks they are in fact promoting that company.

Although Social media is not a business model, it can definitely help capture customers and generate revenue if a company clearly has something to offer.


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AP News : 10 Things to Know for Wednesday

10 Things to Know for Wednesday
The Associated Press

1. HOW CALIF. MANHUNT FOR EX-COP PLAYED OUT A single gunshot was heard from a mountain cabin before it went up in flames – and a charred body was found inside.

2. JOB 1 FOR OBAMA: CREATING JOBSIn his State of the Union address, the president calls increasing employment his “North Star.”
3. WHAT NORTH KOREA GAINS FROM NUKE TESTSThe blasts put young leader Kim Jong Un and his advisers right where they want to be: at the center of the world’s attention.
4. PAPAL CAMPAIGN GETS UNDER WAYThe race for the Vatican’s top post has one strict taboo: No one can openly seek the job.
5. HAGEL CLEARS FIRST HURDLEA sharply divided Armed Services Committee votes 14-11 to send Obama’s pick for defense secretary to the full Senate.
6. COMCAST BUYING UP NBCUNIVERSALCompleting the deal for the owner of NBC should make Comcast less vulnerable to rising TV programming costs.
7. ENGINE FIRE CRIPPLES CRUISE SHIP Passengers say luxurious vessel has become a “shantytown” in the Gulf of Mexico, with lousy ventilation and non-functioning toilets.
8. WHEN TREATMENT MIGHT BE WORSE THAN THE DISEASEA study of older people with small kidney tumors found they lived longer if doctors monitored the growths instead of operating right away.
9. GIANT BREEDS MAKE BIG IMPRESSION AT DOG SHOWBut living with Great Danes and other extra-large dogs can require adjustments, including removing seats from minivans so the animals fit.
10. WHY WRESTLING GOT THE AX AT THE OLYMPICSThe sport ranked “low” in several categories, including popularity with the public at the London Games and the global TV audience.


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The Urban Daily

Diana Ross Thinks Tyler Perry's Movies Are Low-BrowWriter/director Tyler Perry has been chasing Diana Ross to get her to star in his films since he became famous. She continues to rebuff his offer because she feels Perry’s films are not on her level.

According to industry insiders, Ross believes all the films Tyler Perry has done are films without substance. Diana Ross especially dislikes Perry’s Madea character because she feels Madea is a surface level character with no real depth. Tyler Perry is said to be crushed by Diana Ross’ refusal to co-star in anything his name is attached to because Diana Ross is one of Tyler Perry’s idols. Perry has said, “She’s the only person that I have dreamed of working with that will not return my phone calls.”

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Diana Ross is known to be a fierce protector…

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Women’s History Month – The Queen Reigns Supreme

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In honor of Women’s History Month, it is only befitting to “Set it Off” with the New Jersey native with a wide range of talent, none other than, Queen Latifah.  Queen reigns supreme as singer-songwriter, rapper, actress, comedienne, author (of a book on self-esteem entitled Ladies First: Revelations of a Strong Woman.), entrepreneur and producer of one of VH1’s newest comedy series, Single Ladies. She is also the first hip hop artist to be crowned with a star on the Hollywood Walk of Fame on January 4, 2006.  Queen Latifah is one of music’s most well respected rappers.  From her ground breaking 1989 debut All Hail the Queen, which set the visual and contextual standard for female rappers, to her bold incursion into R&B, Latifah continues to define what a woman in the music industry should be. She has earned four Grammy nominations as well as a Grammy Award for Best Solo Rap Performance in 1994.

Queen Latifah, born Dana Owens, to Rita, a teacher at Irvington High School (her daughter’s alma mater), and Lancelot Owens, Sr., a police officer, her parents divorced when Latifah was ten – Latifah has used her music to not only uplift women, but to empower them as well – Ladies First and U.N.I.T.Y are just a couple of examples that embody that powerful strength. She demonstrates the power of women in various aspects as an Oscar-nominated actress and a CoverGirl who has her own makeup line for women of color.

Her accolades include:

  • Golden Globe award for: Life Support ,
  • Two Screen Actors Guild Awards for: Life Support and Hairspray,
  • Two Image Awards for: Life Support and Bringing Down the House,
  • Grammy Award for: U.N.I.T.Y.
  • Six additional Grammy nominations
  • Emmy Award nomination for: Life Support Academy Award nomination for: Chicago.
  • Her film activity includes over 40 films in which she starred, produced or provided the soundtrack.

She also owns and operates a New Jersey based production company, Flavor Unit Entertainment with her partner, Shakim Compere, which has become one of the most important production companies in the film industry.

Queen Latifah’s life has not been without drama or controversy.  Latifah’s older brother, Lancelot Jr., was killed in 1992 in an accident involving a motorcycle that Latifah had recently bought him – Latifah still wears the key to the motorcycle around her neck. In her 1999 autobiography, Ladies First: Revelations of a Strong Woman, Latifah discussed how her brother’s death had led to a bout of depression and drug abuse, from which she later recovered.  In 1993, Latifah was the victim of a carjacking, which also resulted in the shooting of a friend.  In 1996, she was arrested and charged with possession of marijuana and possession of a loaded handgun.  In early 2003, Latifah had breast reduction surgery which downsized her K size breasts to a double D cup size, as a way to reduce back and shoulder pain.   Although her sexuality has been questioned, she has yet to confirm or deny the rumors of being gay and frankly I don’t see the point or need for her to do so, her personal business, with an emphasis on personal is private and her own business – it neither adds to nor diminishes her creative talent.

Dana “Queen Latifah” Owens strives for excellence, in the film and music industry, as well as her personal life   She donates to worthwhile charitable organizations.  Every year, Queen Latifah serves as co-chairman for the Lancelot H. Owens Scholarship Foundation, Inc. Established by her mother, Rita Owens, to perpetuate the memory of a loving son and brother, the foundations provides scholarships to students who excel scholastically, but are limited in financial resources.  March 2012, it was reported that Latifah planned on adopting her first child from Africa, still there appears to be no signs of Latifah slowing down anytime soon  –  whatever endeavor the Queen chooses to undertake, there is no doubt she will continue to successfully rule with the style and grace.

Additional information can be found on her website, http://queenlatifah.com/


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Home Based Opportunities for Writers to Consider

Anyone who has ever been laid off, dismissed or had to accepted an early retirement, knows that there is no such thing as job security, the only thing that is secure is that the cost of living will continue to rise.  The lack of jobs and/or the possibility of losing a job have caused quite a number of people to seek an additional income.  And if you’re fortunate enough to be able to put scribe to paper, then…

The opportunities can be plentiful when you have writing skills. If you are a skilled writer and are looking to ditch the commute and cash in on your talent, or you need to supplement your income, you may want to consider a few of the home based business opportunities that are readily available.

As an online writer, you can publish your own electronic magazine or ezine. The Internet essentially levels the playing field for writers as you don’t have to wait for a publisher to discover you. If you have the desire to publish an ezine, you can get started with very little upfront money.    By using various self-promotion techniques, writing your own ezine can become a very good home based business opportunity.  Alternatively, you could publish your own weblog or blog, pick your own platform or just write to get your name out there. The possibilities are limitless.

Another home based business opportunity for writers is blogging or writing for hire. Many businesses and individuals want to maintain blogs for different reasons but don’t have the time or the experience to do so. They will often pay a professional writer to maintain this aspect of their business. They may also require other types of writing for their web sites or offline needs. To learn more about these types of opportunities you should check the various writing magazines both on and off the Internet.

And, of course, one of the best home based business opportunities for any writer is freelancing. You may choose to sign up at a site like Elance.com where you can bid on different writing jobs from all over the world.  So many different possible projects exist for a freelancer. You could write sales copy for businesses, write book reviews or even ghostwrite books. The list goes on and on.

Many of the best home based business opportunities for writers are available either on the Internet or through the Internet. You just need to get out there and find the best one for you.


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Basic Social Media Marketing

Simply put, Social Media Marketing (SMM) is a set of methods for gaining website traffic or attention through social media, online communities and community websites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Although Social Media Marketing is related to Search Engine Marketing (SEM), it differs in several ways. Primarily, SMM focus on driving traffic from sources other than search engines (Google, Bing, Yahoo, et cetera), though improved search ranking is also a benefit of successful SMM.

SMM is an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence or are looking to repair their online reputation.

Social Media Websites include platforms such as Twitter, Facebook, GooglePlus, YouTube, Pinterest and blogs allow individuals to interact with one another and build relationships – by retweeting or reposting comments made by the product being promoted. By repeating the message, all of the users’ connections are able to see the message, therefore reaching more people. When products or companies join those sites, people can interact with the product or company, allowing them a seemingly more personal interaction.


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Stealing Article Content Is On The Rise

Quality articles are becoming an endangered species – as article automation and theft are on the rise.

There are a number of writers that don’t even bother to do anything even when they are aware someone has stolen their article. Most don’t have the time or the patience to play content-cop; then again there are others who exhaust too much of their time and energy checking and tracking down each one of their site links; which can be very time consuming – taking away precious time they could be using to writing good content.

Writers that take another Writer’s content and make a few changes to the heading and/or text, then actually take credit for the article as an original piece of work, should be contacted by the originating author – who should at the least, request that the writer (thief) who borrowed (stole) it, to make the proper changes. At the same time, if someone pilfers your article you just may want to look at it as a form of flattery, apparently they thought your content worthy enough to rip off. Besides, if the content and links are still in place, don’t worry about it.

Keep in mind, as a Writer your job is to write and you can better serve your fans, followers and publishers if you were to concentrate your efforts on doing just that, “write”? Otherwise you may find that you will waste a lot of your time, money and effort trying to track down petty article-content thieves.

Article Automation – A Contributing Factor to Article Theft

One of the reasons article thefts are on the rise, besides greed and laziness, is because article writing is one of the most utilized Internet marketing media’s today. And as most Writers know, content is king.

So, in strolls automated article creation –programs created to change words within an article to make them unique enough to bypass the duplicate content filters. Used along with PLR articles aka Private Label Rights articles (that are freely available for use), this method provides the lazy Writer with a way to give potential customers a link back to their site where they will hopefully buy products.

Although Publishers have begun to recognize the different methods of article abuse and are making it more difficult to get articles approved and web sites are being penalized by search engines for duplicate content, the abuse still continues with the help of new automated program software.

The upside of Automation

Automation allows writers to submit their articles to a lot of sites quickly and easily, allowing more time to write original content. A problem occurs when those get-rich-quick-seekers are on the hunt for another shortcut to making money.

Eventually, the repetitive regurgitated content as provided by the use of automated software, PLR packs, and article spinners, etc. will run its useful course and quality content will once again rule. Until then, we may just have to wait for the get-rich-seekers to discover yet another marketing alternative to automate and abuse.

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